1
The Transition from One Screen to Five
2
World Cup Fever on Facebook!
3
Facebook Competitor Page Watch: Do’s and Don’ts
4
Right-Hand Column (RHC) Ads Revamp: Get Ready for the Change
5
Slicker Streamline Layout for Facebook Business Pages
6
Fight for Facebook
7
Facebook’s New Campaign Structure
8
oCPM Best Practice: Part Three
9
oCPM Best Practice: Part Two
10
oCPM Best Practice: Part One

The Transition from One Screen to Five

A simple thing such as watching TV has certainly changed a lot in the past 40 years or so. It’s not such a simple pastime anymore… it has become more conversational and social. Before the introduction of portable Smartphones and Tablets, families gathered around the television and only had each other to discuss the drama, documentaries, comedy and[...]

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World Cup Fever on Facebook!

It’s no secret that football fans from around the world look to Twitter and Facebook to read live match updates and to comment on their team’s performance in real-time. This year’s World Cup has been full of surprises and with the final match looming, it is the perfect opportunity for brands to leverage engage their customers in new[...]

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Facebook Competitor Page Watch: Do’s and Don’ts

Since the advent of Facebook’s overhaul to Pages in March of this year, marketers have been able to avail of an updated Pages to Watch section of insights. This new admin tool, which Facebook began testing last summer, offers a suite of organic insights for established business pages and truly takes competitor analysis on Facebook[...]

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Right-Hand Column (RHC) Ads Revamp: Get Ready for the Change

Many Facebook Advertisers tend to opt for placing their ads on the Facebook News Feed as opposed to the Right-Hand Column (RHC) as the larger photos tend to attract more attention. However, this month, Facebook are making the differences between News Feed and RHC even less. With the unveiling of Facebook’s New Look for Ads, a new design for RHC ads,[...]

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Slicker Streamline Layout for Facebook Business Pages

In March of this year, Facebook announced the introduction of a new layout for business pages. This update was gradually introduced since then and as of last Friday, June 13th, the new business page was implemented to all pages.  These alterations are providing Facebook Advertiser pages with a slicker and smoother visual. The new look is[...]

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Fight for Facebook

For some time now, blogs and articles have been rife with reports that organic reach for brands on Facebook is in decline. Outrage has spread amongst many marketing professionals who have spent considerable time building up communities of fans to engage with using Page content. However, is this anger warranted? Should marketers jump ship? Why[...]

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Facebook’s New Campaign Structure

Facebook announced in February that they were to introduce a new Campaign structure that would make everyone’s life easier. The full rollout of this new Campaign structure came on March 4th and has been a huge success since its release. So, how have you found it? Personally, I think it’s a huge step forward for[...]

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oCPM Best Practice: Part Three

This is the final instalment of our three-part update outlining Facebook’s 7 Best Practice recommendations for using the oCPM bid type to drive direct response and how BIONIC supports these and can, in some cases, improve the results even further. If you missed the first part of this update, find it here and find the second part[...]

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oCPM Best Practice: Part Two

This is the second of a three-part update that will outline Facebook’s 7 Best Practice recommendations for using the oCPM bid type to drive direct response and how BIONIC supports these and can, in some cases, improve the results even further. If you missed the first part of this update, find it here! Best Practice #4[...]

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oCPM Best Practice: Part One

Facebook have recently released a guide that outlines 7 Best Practices for Facebook oCPM offsite conversions. The purpose of these recommendations is to ensure that advertisers’ oCPM campaigns are managed in a way that will maximise their offsite conversions. When these best practice guidelines were released, we at BIONIC spotted many ways in which the[...]

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