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5 Facebook Campaign Checklist Essentials
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The Challenges of B2B Video Content
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Increase Reach & Frequency with NEW Video Ads
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#Bk2skool on Facebook
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NEW Platform Policy Changes
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Reach to the Beach and Beyond with Facebook this Summer
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The Transition from One Screen to Five
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World Cup Fever on Facebook!
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Facebook Competitor Page Watch: Do’s and Don’ts
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Right-Hand Column (RHC) Ads Revamp: Get Ready for the Change

5 Facebook Campaign Checklist Essentials

If, like me, you like to write a checklist of stuff you need to do and purchase before you go on holidays, then you probably do something similar when preparing for a Facebook Advertising Campaign. In a way, a Facebook Ad Campaign is like going to New York for the summer. It feels like there are[...]

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The Challenges of B2B Video Content

Back in February, I predicted that 2014 would be “The Year of Video”. The current viral success of the #IceBucketChallenge is just one example of the power of video and the impact that video is having on Social Media (I recommend reading this blog from Donnacha Kinsella that breaks down the reasons for its success).[...]

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Increase Reach & Frequency with NEW Video Ads

We believe that 2014 is The Year of Video. There is a noticeable increase in the sharing and presence of videos on Facebook News Feeds, so why not take advantage of this for your brand? In June, Facebook made an announcement that is improving audience reach, targeting and engagement, as well as also increasing the potential of  Video Ads with the following enhancements:[...]

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#Bk2skool on Facebook

Summer is officially over, the smell of freshly paired pencils fills the air as students prepare to trudge down the hallowed school halls once more. With parents gearing up to send their children back to school this presents a huge opportunity for advertisers to engage with shoppers, according to the National Retail Federation consumers are[...]

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NEW Platform Policy Changes

Last week Facebook announced some changes to their Platform Policies, requiring developers to comply with these new rules by November 5th, 2014. The first of these is very straightforward: 1. Games - Mandatory or optional in-app charges must be disclosed Facebook said: “Games which include mandatory or optional in-app charges must now disclose this in their app’s[...]

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Reach to the Beach and Beyond with Facebook this Summer

In the past, summer tended to be the time that marketers found most difficult to drive messages to consumers as they were not as available compared to the cold winters. The summer spirit and the (typically) pleasant weather, most people are outside and not inside on their laptops. However, with the increased use of mobile[...]

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The Transition from One Screen to Five

A simple thing such as watching TV has certainly changed a lot in the past 40 years or so. It’s not such a simple pastime anymore… it has become more conversational and social. Before the introduction of portable Smartphones and Tablets, families gathered around the television and only had each other to discuss the drama, documentaries, comedy and[...]

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World Cup Fever on Facebook!

It’s no secret that football fans from around the world look to Twitter and Facebook to read live match updates and to comment on their team’s performance in real-time. This year’s World Cup has been full of surprises and with the final match looming, it is the perfect opportunity for brands to leverage engage their customers in new[...]

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Facebook Competitor Page Watch: Do’s and Don’ts

Since the advent of Facebook’s overhaul to Pages in March of this year, marketers have been able to avail of an updated Pages to Watch section of insights. This new admin tool, which Facebook began testing last summer, offers a suite of organic insights for established business pages and truly takes competitor analysis on Facebook[...]

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Right-Hand Column (RHC) Ads Revamp: Get Ready for the Change

Many Facebook Advertisers tend to opt for placing their ads on the Facebook News Feed as opposed to the Right-Hand Column (RHC) as the larger photos tend to attract more attention. However, this month, Facebook are making the differences between News Feed and RHC even less. With the unveiling of Facebook’s New Look for Ads, a new design for RHC ads,[...]

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