What is in store for the Digital Media world of 2016? After great accuracy last year, we turned again to BIONIC's Product Director; Keith O'Reilly for his thoughts on the road ahead.
BIONIC's Product Director Keith O'Reilly made some predictions about the advertising world for 2015. Lets see if he was right!
Video Retargeting - Join the club. With over 4 bullion video views viewed on Facebook each day, now is the time to capture the attention of your audience.
As one door closes, another opens - so what surprises will 2015 bring?
The path to purchase has been greatly altered over the past few years. Shoppers are enticed by the variety, convenience and competitive prices available online. It would be fair to say shoppers make their Christmas list online... and ensure to check it twice.
Christmas offers a great opportunity for you to reach your audience and grow your business. On Facebook, there are more posts, shares and comments during the festive period than at any other time of the year.
Gone are the days that we used carrier pigeons and smoke signals to get our messages to the right people at the right place and right time. So how, in this constantly moving and digital crazed world that we live in, can we make sure that our Facebook messages are not only in the right place, at the right time but are being shown to the right people?
With Halloween less than 2 weeks away, how can brands leverage Facebook Advertising?
“Change is the only constant” according to Heraclitus and this is certainly the case for Facebook. The social network is ever evolving and is continuously introducing updates to better its offering. If I were to elaborate on them all, this blog post may become more suited to a book! For this reason, I have decided to focus on just five.
Generation Y: Born mid-eighties to late noughties (typically 18-34 years old)