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Be Facebook Ready this Christmas – Part 2: Unwrap the Potential
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Be Facebook Ready this Christmas – Part 1
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The 3 components of a successful Facebook Ad
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Halloween: Trick, Treat or Tease with Facebook Advertising
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Facebook Advertising: Roundup of Recent Changes
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Facebook and Generation Y: The Millennial Mindset
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5 Facebook Campaign Checklist Essentials
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The Challenges of B2B Video Content
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Increase Reach & Frequency with NEW Video Ads
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#Bk2skool on Facebook

Be Facebook Ready this Christmas – Part 2: Unwrap the Potential

Change in Purchasing Behaviour The path to purchase has been greatly altered over the past few years. Shoppers are enticed by the variety, convenience and competitive prices available online. It would be fair to say shoppers make their Christmas list online… and ensure to check it twice. This evolution has been aided by the penetration of technology[…]

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Be Facebook Ready this Christmas – Part 1

Christmas offers a great opportunity for you to reach your audience and grow your business. On Facebook, there are more posts, shares and comments during the festive period than at any other time of the year. It is vital that marketers take advantage of this surge in activity and position their advertising in users’ news[…]

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The 3 components of a successful Facebook Ad

Gone are the days that we used carrier pigeons and smoke signals to get our messages to the right people at the right place and right time. So how, in this constantly moving and digital crazed world that we live in, can we make sure that our Facebook messages are not only in the right[…]

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Halloween: Trick, Treat or Tease with Facebook Advertising

With Halloween less than 2 weeks away, how can brands leverage Facebook Advertising? We’ve picked 5 Sectors that are perfect for Halloween Advertising. Why not make an impact NOW when there is less to compete with in the lead up to Christmas? Top 5 Sectors Confectionery – This may be the one time of year when kids know[…]

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Facebook Advertising: Roundup of Recent Changes

“Change is the only constant” according to Heraclitus and this is certainly the case for Facebook. The social network is ever evolving and is continuously introducing updates to better its offering.  If I were to elaborate on them all, this blog post may become more suited to a book! For this reason, I have decided[…]

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Facebook and Generation Y: The Millennial Mindset

Generation Y: Born mid-eighties to late noughties (typically 18-34 years old) Realising that I just made it into the Generation Y bracket, I’m thankful and somewhat grateful to have been brought up in a time where a miniature device in the palm of your hand was not an expected form of entertainment! Growing up knowing that life[…]

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5 Facebook Campaign Checklist Essentials

If, like me, you like to write a checklist of stuff you need to do and purchase before you go on holidays, then you probably do something similar when preparing for a Facebook Advertising Campaign. In a way, a Facebook Ad Campaign is like going to New York for the summer. It feels like there are[…]

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The Challenges of B2B Video Content

Back in February, I predicted that 2014 would be “The Year of Video”. The current viral success of the #IceBucketChallenge is just one example of the power of video and the impact that video is having on Social Media (I recommend reading this blog from Donnacha Kinsella that breaks down the reasons for its success).[…]

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Increase Reach & Frequency with NEW Video Ads

We believe that 2014 is The Year of Video. There is a noticeable increase in the sharing and presence of videos on Facebook News Feeds, so why not take advantage of this for your brand? In June, Facebook made an announcement that is improving audience reach, targeting and engagement, as well as also increasing the potential of  Video Ads with the following enhancements:[…]

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#Bk2skool on Facebook

Summer is officially over, the smell of freshly paired pencils fills the air as students prepare to trudge down the hallowed school halls once more. With parents gearing up to send their children back to school this presents a huge opportunity for advertisers to engage with shoppers, according to the National Retail Federation consumers are[…]

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