BIONIC Blog

Facebook Advertising

Using Facebook Lead Ads? You should be!

Why use Lead Generation ads on Facebook?
The simple answer to this question is that lead generation ads allows advertisers to quickly and easily collect information from users who are genuinely interested in who you are, what you do and why you do it. Lead generation forms support the simple but effective collection of Facebook user data in a safe and secure manner.

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Facebook Advertising

Facebook 20% text rule is dead, long live 20% text rule

While checking to see if an image complied with the 20% rule using the Facebook grid tool, I discovered that the tool no longer exists.  I was redirected to this help page which informed me of Facebook’s relaxation of their policy for using text in images for advertising.

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Facebook Advertising, Tips & Tricks for Social Advertising

Reasons Why Travel Agents need to advertise on Facebook

January, the realisation that Christmas is finally over kicks in. The New Year resolutions having already been broken and the constant inspection of your bank balance, depression dawns, knowing you won’t be paid until the end of the month. What better thing to be doing than planning! Planning for that summer getaway with the gang, a city break with the one you love or even a relaxing family vacation. Now that January payday has passed, it is an ideal time for travel agents to advertise on Facebook and to take advantage of those January planners.

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Twitter, Facebook, Instagram

Predictions for 2016

What is in store for the Digital Media world of 2016? After great accuracy last year, we turned again to BIONIC's Product Director; Keith O'Reilly for his thoughts on the road ahead. 

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Facebook Advertising, Instagram Advertising, Twitter Advertising, BIONIC News

Looking back at looking forward

BIONIC's Product Director Keith O'Reilly made some predictions about the advertising world for 2015. Lets see if he was right! 

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Facebook Advertising

The 3 components of a successful Facebook Ad

 

Gone are the days that we used carrier pigeons and smoke signals to get our messages to the right people at the right place and right time. So how, in this constantly moving and digital crazed world that we live in, can we make sure that our Facebook messages are not only in the right place, at the right time but are being shown to the right people?

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Facebook Advertising

'Tis the Season to be Social!

Download the Christmas Infographic I created to help Facebook advertisers prepare for the busy holiday period!

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Facebook Advertising

Halloween: Trick, Treat or Tease with Facebook Advertising

With Halloween less than 2 weeks away, how can brands leverage Facebook Advertising?

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Facebook Advertising

Facebook and Generation Y: The Millennial Mindset

Generation Y: Born mid-eighties to late noughties (typically 18-34 years old)

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Facebook Advertising, Tips & Tricks for Social Advertising, Video Advertising on Social Media

Video Retargeting & Optimisation on BIONIC

Video Retargeting - Join the club. With over 4 billion video views viewed on Facebook each day, now is the time to capture the attention of your audience.

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